{"id":2700,"date":"2010-06-29T20:37:05","date_gmt":"2010-06-29T20:37:05","guid":{"rendered":"https:\/\/ncchpp.wpengine.com\/comprendre-les-communications-mediatiques\/"},"modified":"2021-12-13T21:20:49","modified_gmt":"2021-12-13T21:20:49","slug":"comprendre-les-communications-mediatiques-lapproche-encodage-decodage","status":"publish","type":"post","link":"https:\/\/ccnpps-ncchpp.ca\/fr\/comprendre-les-communications-mediatiques-lapproche-encodage-decodage\/","title":{"rendered":"Comprendre les communications m\u00e9diatiques &#8211; L&rsquo;approche encodage\/d\u00e9codage"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb3.22&Prime;][et_pb_row column_structure=\u00a0\u00bb3_4,1_4&Prime; _builder_version=\u00a0\u00bb3.27.4&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb custom_margin=\u00a0\u00bb-61px|auto||auto||\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_4&Prime; _builder_version=\u00a0\u00bb3.25&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.9.1&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb]<\/p>\n<p>Les objectifs de cet atelier, tenu \u00e0 Winnipeg, Manitoba, le 29 juin 2010, \u00e9taient :<\/p>\n<ul>\n<li>D\u00e9montrer comment les produits de communications les mieux con\u00e7us (affiches, diverses campagnes de sant\u00e9 publique, etc.) peuvent faire l&rsquo;objet d&rsquo;interpr\u00e9tations extr\u00eamement diff\u00e9rentes par les auditoires vis\u00e9s.<\/li>\n<li>Faire comprendre les divers \u00ab moments \u00bb de communication et comment ils affectent l&rsquo;interpr\u00e9tation.<\/li>\n<li>Donner aux participants l&rsquo;habilet\u00e9 de comprendre comment la cr\u00e9ation et l&rsquo;interpr\u00e9tation des messages sont \u00ab socialement situ\u00e9s \u00bb.<\/li>\n<\/ul>\n<p><a href=\"\/docs\/2010_ProcessusPP_SI2010_ComprendreComMedia_Fr.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Comprendre les communications m\u00e9diatiques. L&rsquo;approche encodage\/d\u00e9codage<\/a><br \/>31 diapositives<\/p>\n<p>Les mod\u00e8les de communication traditionnels pr\u00e9sument souvent que la signification du message communiqu\u00e9 est fixe, c&rsquo;est-\u00e0-dire, que dans la mesure o\u00f9 le moyen de communication est bien \u00ab construit \u00bb, il ne peut y avoir qu&rsquo;une interpr\u00e9tation possible du message. Le but des personnes qui communiquent le message est donc de trouver le moyen de communication le plus efficace pour joindre l&rsquo;auditoire vis\u00e9. Des situations frustrantes peuvent survenir lorsqu&rsquo;un auditoire donn\u00e9 semble mal interpr\u00e9ter le message qui lui est transmis. Souvent, la solution est de revenir \u00e0 la case de d\u00e9part dans le but de parvenir \u00e0 formuler un \u00ab meilleur \u00bb message.<\/p>\n<p>En fait, la recherche d\u00e9montre que si les \u00e9metteurs de messages sont institutionnellement et socialement situ\u00e9s (par exemple, les intervenants en sant\u00e9 publique peuvent intervenir \u00e0 partir d&rsquo;un point de vue institutionnel particulier et sont susceptibles, comme groupe, de partager certaines caract\u00e9ristiques sociales telles la classe sociale et l&rsquo;\u00e9ducation), les auditoires le sont tout autant. En d&rsquo;autres mots, les auditoires ne sont pas simplement les r\u00e9cepteurs de messages, mais ils jouent un r\u00f4le actif dans l&rsquo;interpr\u00e9tation des messages qui leur sont transmis.<\/p>\n<p>Dans cet atelier, nous\u00a0avions recours \u00e0 une approche particuli\u00e8re de la communication m\u00e9diatique (le mod\u00e8le de l&rsquo;encodage \/d\u00e9codage, Hall, 1980) pour analyser plusieurs exemples de communications en sant\u00e9 publique.<\/p>\n<map id=\"rade_img_map_ctl00_content_RadEditor1_0\" name=\"rade_img_map_ctl00_content_RadEditor1_0\">\n<area coords=\"7,5,192,143\" shape=\"RECT\" href=\"\/docs\/2010_ProcessusPP_SI2010_ComprendreComMedia_Fr.pdf\" target=\"_blank\" \/><\/map>\n<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4&Prime; _builder_version=\u00a0\u00bb3.25&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image 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interpretation, and<br \/><br \/>Provide workshop attendees with the ability to understand how both the construction and the interpretation of messages are ?socially located?.<\/p><table><tbody><tr><td><a href=\"\/docs\/2010_ProcessusPP_SI2010_ComprendreComMedia_En.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Understanding Media Communications: The Encoding \/ Decoding Approach<\/a><br \/><img src=\"data:image\/jpg;base64,R0lGODlhEAAQAKIHAN3d3QAAAN0AAKqqqhEREYiIiLu7uwAAACH5BAEAAAcALAAAAAAQABAAAANLeBrcHioGQCslAr4NcA5CKIoTYRLgOE7VxrURYQ2DBUCKXBmFjR86yqBQg+UsBZ7lFzTUhrQBk8KLDguF3wRqozCvXW8MGxbnXI8EADsAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA==\" alt=\"\" \/>\u00a0486 K<br \/>Val Morrison<\/td><td>\u00a0<img style=\"height: 142px; width: 190px; border-color: #000080;\" 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alt=\"Image - first page of presentation - click to download\" usemap=\"#rade_img_map_ctl00_content_RadEditor1_0\" longdesc=\"Image - first page of presentation - click to download\" border=\"2\" \/><\/td><\/tr><\/tbody><\/table><p><br \/>Traditional models of communication often assume that the meaning of the message communicated is fixed. That is, assuming that the method of communication is ?well constructed,? there is only one possible interpretation of the message. The goal of those communicating the message is thus to find the most efficient way of getting the message to the target audience. Frustrating situations may arise when audiences seem to misinterpret what the sender intended them to understand. Often the solution is to then return to the drawing board and come up with a ?better? message. In reality, research has shown that just as the senders of messages are institutionally and socially located (for example, public health actors might speak from a specific institutional location and, as a group, are likely to share certain social characteristics such as class and education) so too are audiences. In other words, audiences are not simply the receivers of messages but are active in interpreting the messages that are sent. In this workshop, we will use one particular approach to media communications (the encoding\/decoding model (Hall, 1980) to work through an analysis of several examples of public health communications. <\/p><p><map id=\"rade_img_map_ctl00_content_RadEditor1_0\" name=\"rade_img_map_ctl00_content_RadEditor1_0\"> <area coords=\"4,3,192,144\" shape=\"RECT\" href=\"\/docs\/2010_ProcessusPP_SI2010_ComprendreComMedia_En.pdf\" target=\"_blank\" \/><\/map><\/p>","_et_gb_content_width":"","footnotes":""},"categories":[50,76,85],"tags":[],"class_list":["post-2700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyse-de-politiques-publiques","category-presentations","category-presentations-ou-webinaires"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Comprendre les communications m\u00e9diatiques - L&#039;approche encodage\/d\u00e9codage - Centre de collaboration nationale sur les politiques publiques et la sant\u00e9<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ccnpps-ncchpp.ca\/fr\/comprendre-les-communications-mediatiques-lapproche-encodage-decodage\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comprendre les communications m\u00e9diatiques - L&#039;approche encodage\/d\u00e9codage\" \/>\n<meta property=\"og:description\" content=\"Cet atelier, r\u00e9alis\u00e9 par Val Morrison du CCNPPS, a \u00e9t\u00e9 pr\u00e9sent\u00e9 dans le cadre de l&#039;Atelier d&#039;\u00e9t\u00e9 2010 des Centres de collaboration nationale en sant\u00e9 publique.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ccnpps-ncchpp.ca\/fr\/comprendre-les-communications-mediatiques-lapproche-encodage-decodage\/\" \/>\n<meta property=\"og:site_name\" content=\"Centre de collaboration nationale sur les politiques publiques et la sant\u00e9\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CCNPPS.NCCHPP\" \/>\n<meta property=\"article:published_time\" content=\"2010-06-29T20:37:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-13T21:20:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ccnpps-ncchpp.ca\/wp-content\/uploads\/2018\/01\/Workshop300x400_2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@NCCHPP\" \/>\n<meta name=\"twitter:site\" content=\"@NCCHPP\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ccnpps-ncchpp.ca\\\/fr\\\/comprendre-les-communications-mediatiques-lapproche-encodage-decodage\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ccnpps-ncchpp.ca\\\/fr\\\/comprendre-les-communications-mediatiques-lapproche-encodage-decodage\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/ccnpps-ncchpp.ca\\\/fr\\\/#\\\/schema\\\/person\\\/1c6000cf63465b98014f6076addf47c3\"},\"headline\":\"Comprendre les communications m\u00e9diatiques &#8211; 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